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Canadians, Populism and Xenophobia

A web-based study was conducted by CROP in January and February 2017 to inquire about Canadians’ views on various issues related to the subjects of populism and xenophobia. Learn More >>

Opinion of the residents of Brossard, Saint-Bruno and Saint-Lambert regarding the agglomeration of Longueuil

In March 2017, CROP conducted a telephone survey among 1,000 residents of the boroughs of Brossard, Saint-Bruno-de-Montarville and Saint-Lambert about their awareness of the “On paie trop pour Longueuil” campaign. Also investigated in the survey were the residents’ perceptions of the current tax management system as well as their level of favourability toward holding a referendum with the ultimate goal of requesting the government to demerge the three boroughs from the South Shore Regional agglomeration. Learn More >>

34% of Canadians are less concerned that the news they read or watch is true or false than whether it strikes an emotional cord!

During his election campaign, Donald Trump admitted to having lied a few times when unable to sufficiently hold his audiences’ interest. When he felt that people were getting bored, he would launch some trial balloons and then retract them when the false information no longer proved useful. None of which prevented him from being elected President of the United States. Learn More >>


Consult our latest Quebec election results. Learn More >>

Electric this

It turns out the road to hell really is paved with good intentions – and so is the road to product rollout fail. Being new, or even progressive, are not qualities that, in and of themselves, will make your product a hit. The automobile industry is learning that as the introduction of the electric car stalls at the starting line. Learn More >>

A new socio-ethical segmentation to track brands and organizations.

CROP now has a new tool to gain a better understanding of the scope and types of criticism that brands and organizations are subject to when it comes to social responsibility. In particular, our segmentation reveals that, from 2008 to late 2012 in Canada, the proportion of people who are sensitive to socio-ethical and ecological issues has gone from 26% to 36% of the population. Learn More >>